Georgina Hayward is Director of Brand Marketing at Yard Sale Pizza, the London-born pizza company known for building one of the capital's most culturally connected pizza brands. Yard Sale has become famous for its high-profile collaborations since it's inception in 2013, working with London institutions such as Ottolenghi, Roti King, and Dishoom, alongside partnerships with global names including Netflix, F1 team Visa Cash App Racing Bulls and the NFL. These campaigns have helped cement Yard Sale as a brand that sits at the intersection of food, culture and community. Since joining in 2019, Georgina has been part of the company's growth from 4, to now 19 shops in neighbourhoods across London. Her work has been widely recognised: she was named in Code's 30 Under 30 in 2020, and won RMI's Marketing Campaign of the Year in 2022 for the Amelia Dimoldenberg Women’s Euro’s collaboration. Her approach combines commercial instinct with a genuine understanding of what makes a brand feel authentic — building loyalty not just through product, but through storytelling, cultural relevance and community connection.