Louise MacLean is Business Development Director at Signature Group, one of Scotland’s leading independent hospitality groups, overseeing a diverse portfolio of bars, restaurants and hotels across the country. Louise has spent her career in the drinks and hospitality industry, beginning on the operator side running Dundee institution Fat Sam’s before moving into the drinks trade. She went on to hold roles with United Distillers & Vintners (now Diageo), Molson Coors and Tennent’s before joining Signature Group, where her role has evolved alongside the growth of the business. A salesperson at heart, Louise is passionate about understanding what makes customers tick and turning that insight into commercially successful hospitality experiences. Her approach spans everything from food and drink development to brand, design, marketing and the overall guest journey. She is a firm believer in knowing your audience, constantly learning and looking beyond the industry for inspiration. A keen traveller and relentless researcher, Louise is always on the lookout for brilliant bars, restaurants, ideas and experiences, and how they can be translated into something that works for Signature’s customers.