Rebecca Carroll is Marketing Director at Papa Johns UK, where she leads the marketing and insights function and plays a key role in the company's business turnaround. She is responsible for the customer value proposition, brand strategy, and digital & CRM strategy, using customer insight, technology and data to drive growth, strengthen customer relationships and enhance commercial performance. Having worked at Deliveroo before joining Papa Johns, Rebecca brings experience from both sides of the delivery ecosystem, spanning aggregator growth and restaurant brand strategy. Today, she works closely with franchisees, technology partners and delivery platforms to drive customer acquisition, optimise channel performance and unlock sustainable growth. Rebecca joins the panel to discuss how operators can use technology, data and smarter channel strategies to evolve delivery, strengthen customer relationships and drive long-term growth.