Joel Robinson is the founder of Openr, the pricing and menu operating system for multi-site hospitality. Openr is live across nearly 2,000 UK locations, with customers including Burger King UK, Stonegate Group, Azzurri Group and Hall & Woodhouse. Joel built Openr from inside the industry. While leading technology at Azzurri Group he kept hitting the same problem: operators knew what they wanted to change on their menus and price lists, and had no reliable way to make it happen quickly across brands, sites and channels. Openr was the answer to that — master once, publish everywhere. The results are operational rather than theoretical. Stonegate went from three or four pricing changes a year to more than thirty. Azzurri moved from six weeks' notice on menu changes to same-day. Burger King went live within 4 weeks and immediately started generating ROI. Across the market, 65% of operators still manage pricing manually in spreadsheets, 2-3 times per year and Joel talks candidly about why that persists and what it costs. He speaks regularly on pricing execution, menu infrastructure and the practical realities of running AI and automation inside a growing business — including where it works, where it doesn't, and what operators should be sceptical of.