Lesley McIlroy is Sales & Marketing Director at Ole & Steen, the premium Danish bakery brand, where she leads marketing strategy across retail, digital, partnerships, loyalty, product innovation and brand experience in the UK. Drawing on a career working across the hospitality sector, she has a proven track record of driving commercial growth through customer-centric marketing and strong cross-functional collaboration. In her role, Lesley works closely with sales, operations and retail teams to translate customer insight into sustainable business growth, helping to build partnerships, unlock new revenue opportunities and strengthen long-term customer relationships. She has led initiatives ranging from loyalty and digital transformation programmes to new product launches, local marketing activations and strategic retail partnerships. Passionate about the connection between brand and commercial performance, Lesley brings a practical perspective on how businesses can use customer understanding, storytelling and data to drive sales growth.