Aaron Williams is Experience & Programming Director at KERB, the street food pioneer behind Seven Dials Market, where he shapes the music, events and cultural programming that bring its spaces to life. With more than 20 years across pubs, late-night venues, festivals and street food, Aaron has built a career where food, drink, music and community meet. As a business owner, he opened two award-winning Brighton pubs, The Pond and Easy Tiger, both recognised among the city's best by Time Out. At Laine Pub Co, he led programming and music across a 50-venue estate, including a Brighton Fringe programme at the Spiegeltent. Aaron believes the most influential hospitality brands are built on more than great food. They're built on atmosphere, culture and the communities that gather around them. It's the philosophy he brings to every KERB space.