Emma McKeever is a marketing leader with over 20 years’ experience building lifestyle and purpose-driven brands. Her career spans fashion, lifestyle and F&B, with senior roles at G-Star RAW, Coast, Redemption Roasters and Origin Coffee, where she served as Marketing Director and board member. At the end of 2025 she joined JENKI as Marketing Director, stepping from specialty coffee into the growing matcha category, where she now leads the brand and marketing strategy.