Rory Scallan is Commercial Director at Five Guys Europe, where he leads commercial strategy across the UK, France, Germany and Spain, with responsibility for delivery, partnerships, loyalty, digital growth, customer insights and commercial performance. He has been instrumental in shaping Five Guys' evolving off-premise and digital ecosystem, working closely with major delivery platforms to drive sustainable growth, improve customer experience and unlock new revenue opportunities. With more than 15 years of experience spanning hospitality, foodservice and consumer brands, Rory combines deep commercial expertise with a strong analytical and data-led approach. Prior to joining Five Guys, he held senior leadership roles at CRU Kafe, where he served as COO and CFO, and earlier built his commercial and analytical foundations at Caffè Nero, HSBC, GSK and British Airways. Rory is particularly passionate about the intersection of technology, customer behaviour and operational excellence. His work focuses on helping restaurant brands adapt to changing consumer expectations through innovation in delivery, loyalty and digital engagement while maintaining strong unit economics and brand integrity. He holds an MBA from Hult International Business School and is a regular contributor to strategic discussions on the future of restaurant commerce, digital transformation and the role of delivery in shaping modern hospitality.