Joe Heather has built his career from the ground up, starting in field sales with Mondelez, where he learned the fundamentals of retail through merchandising, customer relationships and regional development. That early experience shaped an approach centred on understanding the detail and how businesses grow at store level. Over more than 11 years at Just Eat Takeaway.com, he held increasingly senior roles across commercial, pricing, strategy, product and technology, helping shape the company’s UK growth while leading initiatives including market strategy and the Just Eat POS business. Today, as Regional General Manager for Northern Europe at Deliverect, he leads teams across multiple markets for a global technology company, bringing together experience across retail, hospitality, technology and operations.