Everett was appointed to the CEO role in 2022, after four years at Costa where he had been head of franchise new business, GM emerging markets and GM, European franchise. His 20 years of senior hospitality experience also includes ten years at YUM! Restaurants International, with roles including business development director KFC UK, and CFO and chief development and new markets officer KFC MENAPak, based in Dubai. Creams Cafe has been undergoing significant expansion, both within the UK and internationally with over 100 stores.