Elio Elia is Marketing Director at Chopstix, where he leads the brand, innovation and commercial functions, helping shape the future of one of the UK's fastest-growing quick-service restaurant brands. With a background spanning commercial strategy, product innovation, procurement and marketing, Elio has built a reputation for combining creative brand thinking with commercial rigour. His role brings together everything from menu innovation and customer experience to marketing campaigns, licensing, partnerships and long-term brand strategy, ensuring that great ideas translate into measurable business growth. Since joining Chopstix, he has played a key role in driving innovation across the business, launching new products, expanding the brand into retail and licensing, and helping position Chopstix for its next stage of growth. He is passionate about building brands that customers genuinely care about, creating memorable experiences that keep people coming back, and using insight and data to inform bold, commercially successful decisions.