Growth through innovation

The MCA Innovation Conference shines a light on the latest food, drink and lifestyle trends shaping the hospitality sector, alongside the new tech that is driving positive change for operators.

In a market forecast to reach £102.8bn in 2026 (Lumina Intelligence), and facing ongoing cost pressures, innovation is now a non-negotiable for businesses and is the defining factor behind the brands that will win.

Showcasing both emerging trends and proven innovations that are already delivering impact across multi-site businesses, this event brings together senior leaders from forward-thinking restaurant, pub, bar and food-to-go operators, alongside innovative suppliers and technology partners who are shaping the future of hospitality.

The 2025 agenda featured senior leaders from leading hospitality brands including PizzaExpress, Popeyes, Gail’s, Starbucks, Yum! Brands, Mitchells & Butlers, Wahaca, Papa Johns, Azzurri Group, Honest Burgers and Creams, and more.


2025 Agenda 2025 Speakers

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WHO ATTENDS

Attendee feedback

"MCA’s conferences get high quality people in the room and focus on what operators actually need"

Graham Hollinshead managing director Ole and Steen

"The MCA team organise and host the must-attend, value added conference events in our sector"

Arslan Sharif former CTO PizzaExpress, Costa Coffee/Coca-Cola

“MCA’s conferences raise the bar with a consistent focus on insight, inspiration and innovation”

Simon Wallis chief executive officer German Doner Kebab (GDK)

"MCA events always deliver. Strong content and speakers, friendly faces and good conversation & networking in a fantastic venue. Always on my hospo events calendar"

Chris Harris Cardlytics

"Great conference! Excellent range of high-profile speakers. The short sessions were packed with information and were all very engaging. A very well organised event!"

Megan Smithson forpeople